Tag Archives: data

Interview – Founder of SensoMind, Rufus Blas

We love the new technologies here at MyFoodTrust, of course in relation to improving the current lack of transparency. Last week we talked to Daniel from Bext360, and their use of blockchain and AI. Today we focus on AI again, which we find super interesting as a tool for food transparency, so it was a no brainer to do a interview with Rufus from SensoMind.

Read here, how SensoMind have applied AI to create a system to detect anomalies in food products and what role AI will play in creating transparency in food supply chains in the future.

Can you start with telling us a little about yourself and SensoMind?Hi, my name is Rufus. I’ve been involved in AI ever since I studied at MIT in 2004 at their Artificial Intelligence Lab. I hold both a PhD and an MBA and have a passion for innovation management and entrepreneurship. Previously I worked a lot with perception for self-driving vehicles in agriculture. I founded Sensomind with my partner in 2016 in order to democratize AI and get it out to the masses.  We’ve built our own set of tools around top AI products such as Googles Tensorflow which we thought at the time were too much targetting data scientists and not enough the engineers that are out in the field today. Our core competencies lie in analysis of complex sensor data. This is available in abundance in manufacturing so is one reason why we have gotten into this industry.

Rufus Blas
Sounds interesting, but can Sensomind’s AI technology be applied on food?
We’ve been working extensively with food manufacturing customers where our technology can be used for quality monitoring and sorting of food products. Most of our solutions are based on optical sensors (Such as cameras and multi-spectral imaging). Vision technology has been around in the food industry for 10-20 years but it’s been very difficult to apply it to food products with organic shapes and high variety. Examples include monitoring breads, meat, and fruits & vegetables. With AI you can teach the system just be showing it examples which opens up for completely new applications. An example can be automating the cutting of meat.  The price of a final product has a large influence on the cutting being done correctly and it can be very difficult using traditional computer vision to recognize exactly where to cut.
And in relation to that, can Sensomind’s technology help tackle the problem of, e.g. food contamination or unapproved enhancements/additives in food?
So we have a system to detect anomalies which can for example detect contaminants. In the food industry we have used this to detect contaminants such as bone fragments, metal, plastic, and other objects which shouldn’t be there. Unlike a human operator, our system never tires. Unapproved additives is difficult to detect using traditional color cameras so here we work with spectrometers or multi-spectral cameras. Using traditional computer vision an engineer would normally sit and try to make a model for different additives based on a pre-conceived notion of what to look for. AI allows a more statistic and data-driven approach which reduces the chance of unapproved additives making it through the production undetected.
In your opinion, what role does new technologies, e.g. AI, play in creating transparency in food supply chains?
Supply chains are notoriously difficult to model because of large amounts of often poor quality or missing data. AI is really good at crunching numbers and extracting meaningful informations from poor quality and multi-source data (including images, text, numbers, etc). AI can help piece together the information about specific products which would be impossible to model by hand.
If someone was interested in learning more about the work you do, where can the find more? 
The obvious thing would be to contact me. Check out our website (sensomind.com). We have a number of international projects going so location is often not a big issue.
A big thank you to Rufus, and great to hear of the use of AI in the food supply chain. Here at MyFoodTrust, we are always looking for how new technologies can enhance transparency and traceability.
So if you know of any startups, please let me know!
Have a great day.
© MyFoodTrust 2018

Farm animal welfare & transparency. So call me blockchain? Maybe

This article is written by Dan McGlynn:

Sustainability & animal welfare – the power of transparency, technology & collaboration – so call me blockchain, maybe?

Farm Animal Welfare – it’s now seen as a strategic opportunity by many global companies.

The benchmark…

I was fortunate enough to attend the launch of the 6th BBFAW report evaluating the performance of 110 large food institutions. The headline was ‘good progress but still a long way to go’.

Thank you to Nicky Amos for inviting me, one of the best events I have ever attended.

The venue was the London Stock Exchange – strange setting you may possibly think? Not so, it became very evident when David Harris, Head of sustainable investment at FTSE Russell opened the event by talking about how investors are closely linking sustainability and animal welfare metrics with share performance and valuation.

All business should take note – as the consumer becomes more aware and demands greater transparency on the goods that they are buying, companies that are transparent with their performance in dealing with ethical, sustainability and animal welfare issues will outperform those that are not.

Steve McIvor – chief executive of World Animal Protection made some great comments : ‘Consumers are showing that they increasingly care about the welfare of animals when they are deciding where to eat’.

The Foodservice industry still has ‘a lot more work to do’ providing transparency of animal welfare in their supply chains according to the new report. Despite making some progress (JD Wetherspoons rose 3 places) in the Business Benchmark on Farm Animal Welfare, pub & restaurant chains lag behind retailers and manufacturers and still need to make improvements.

No hospitality company achieved the ‘tier one’ status in the ranking but McDonald’s & our very own Greggs placed towards the top of tier two after making farm animal welfare a part of their business strategies.

The likes of KFC, Pizza Hut and Starbucks managed tier five, defined as showing limited evidence of implementation, while Subway and Burger King both ranked in tier four, and were defined as making progress. Waitrose, Marks & Spencer and The Co-operative Group all achieved tier one ranking.

The stats are staggering. Globally, 50 billion chickens are slaughtered every year (that’s 7500 every 10 seconds) – a large proportion of those live in unacceptable conditions. A lot of work is being done with the emerging markets of countries such as China, Brazil and Thailand.

 

Did you know that the largest dairy industry in the world is in India? China produces 700 million pigs per year – the UK produces 10 million. Big numbers, lots of animals.

The report scores companies on 4 areas:

·      Management policy & commitment

·      Governance & management

·      Leadership & innovation

·      Performance reporting & impact – increasingly becoming more important

Similar to the Modern Slavery act 2015, it’s not good enough just to have a policy in place. The company needs to have the commitments as part of their culture and strategy and more importantly, measure and report on their performance.

Only 11% of companies report on animal welfare outcomes – that’s 12 out of 110 global businesses. The answer is data and technology.

Can blockchain fill this void? Possibly. There are more and more commentators on this subject, very few are experts and it’s unproven in food. Watch this space and I aim to provide more insight on this subject soon.

There is existing technology that maps supply chains and is able to harvest sustainability & animal welfare KPIs from any part of that chain – look at my linked in profile and you will find out who they are!

Transparency will be king – do not underestimate the power of transparency. Technology will be the vehicle for this much need transparency.

If any of the above has resonated and you would like to discuss this subject further, lets connect and get in touch. I am heading up a project to drive collaboration in the foodservice industry focusing on compliance, ethical and animal welfare performance. All fingers point towards integrity.

Don’t get me started on integrity (doing the right thing even when nobody is looking). That subject is for another day.

I also love feedback – good, bad and ugly, it’s how we all grow so please let me know your thoughts.

Have a great day

Dan McGlynn

Authenticate IS

Original posted here:

https://www.linkedin.com/pulse/farm-animal-welfare-transparency-so-call-me-maybe-dan-mcglynn/