Have you ever wondered what took place over the last twelve months here at My Food Trust?
Me too, that is why I always love to look back, and stop, think, and consider all the different thoughts, experiences, goals, and milestones, we have reached over the past year. What has been happening? Why is there a need for something like this site? What have been the trend(s)? And are people reading my posts? (Spoiler: yes, you are, and all the stats and numbers are in the end of the post)
It started as thought in 2016, then became part of my online portfolio site in 2017, to get a formel name and dedicated site, My Food Trust, in 2018. It might not be the fastest growing site out there, but I love write, interview and gather information of whats happening across the globe, to assist in greater transparency and traceability of the food we eat.
Because people care. They are concerned of what we eat, and how it has come to the plate on the table. It is not that long ago that we just wanted food in our fridge, to then more sustainable sourced food, where we now want to know as much as possible. And the food industry knows it, but the change is happening at a very slow speed.
Foodtech is trending
To get the industry to speed up, we saw rise in technology driven transparency and traceability. Particularly blockchain technology. This technology is getting the whole food industry amazed by the potentials that lies with its application. So now that the industry has opened their eyes, I look forward to a 2019 where its less talk, more implementation and real life applications thats shows improved transparency and traceability.
I could go on about Vertical Farming, NIR (Near Infrared) technology, RFID, Artificial Intelligence, etc. So 2019 is looking promising, if we can get, both new and old technologies to help farmes, production facilities, retailers, make their food supply chain even more transparent.
Why My Food Trust?
There is a urgent need for transparency. Food transparency. Almost everyday there is a incident with the food we eat, from mislabeling, fraud, adulteration, substitution, theft, false marketing, illness from food and the list goes on. This needs to change! My Food Trust will bring the stories about food fraud, new developments in tech and testing, interviews with experts, advocates for transparency and the shakers and movers on creating better transparency and traceability.
As modern consumers’, we focus on health, organic, wellness, personal nutrition, etc. Hopefully, and very soon, adopting food transparency strategies will no longer be optional. Retailers who can use in-depth data to gather new insights to foster more innovation in this area will be able to better leverage this emerging opportunity and evolve their business around transparency.
I see My Food Trust as the missing piece in a vast and complex puzzle. Highlighting and making people aware of why we always need to be critical about the food we buy. And if we don´t have the critical voice, in the back of our head, we might forget it, because we have other stuff on our minds. So My Food Trust helps to keep you reminded on the food fraud that is happening around the world, so you don´t just buy your food from looking at a pretty label.
I feel that people care about their food, and therefore should be as informed as possible, and thats why I stick with the mantra for My Food Trust – to create greater food transparency, by telling the stories of fraud and those advocating for more transparency.
I’d like to thank all the readers and followers for being a part of this small (for now) community. I am extremely grateful, and honored, that you spend your precious time on reading and commenting on the stuff I post. Thank You!
So before all the stats and numbers, I would like to hear from you. What did you particularly enjoy on My Food Trust over the past year? What would you like to see more of in 2019? Shoot me an email at firstname.lastname@example.org or through LinkedIn or Twitter.
Happy New Year, hope 2019 will be a great one!
For all of you interested in data and numbers (incl myself), lets have a look at the stats.
- There where 2.000+ unique pageviews for all of 2018
- Among all the posts, the average read time was 2.45 minutes. So you are reading what we are posting, thank you!
- Top tweet was something about frozen pizza, see it here!
- Top LinkedIn post was an interview, see which one here!
Top 5 viewed posts
Here we have the Top 5 most read posts of 2018, so in case you missed one that everyone else have read, here is your chance to catch up.
- Blockchain, Provenance, Traceability and Chain of custody
- Interview w. Daniel Jones from Bext360
- Blockchain as a food supply chain
- Towards a transparency culture in the food chain
- Interview w. Nuno Soares, Food Safety Expert
Top 5 countries
You come from all across the globe, but most of you come from:
1. United States – 19,09 %
2. Denmark – 14,30 %
3. United Kingdom 10,50 %
4. China – 5,54 %
5. India – 3,88 %