In many countries, especially here in Denmark and EU, we don´t have to worry about when we get the next meal. Many of us have the possibility to pick and chose what we want to eat, and when. So in the age of self-realization, we can now use tech to make sure that we eat healthy, or least try to.
“One quarter of what you eat keeps you alive. The other three-quarters keeps your doctor alive” – Source unkown
Eating healthy starts with understanding what you’re eating on a frequent basis, but we all know that tracking what you eat, and trying to determine the nutritional information of certain meals requires a significant amount of effort. And a lot of data handling. So companies are developing apps and new tech, to let you monitor our own health. Many of these products are still in their infancy, so the data collected have to be taken with a grain of salt, but they offer an important glimpse into the future of self-regulation and personal health management.
Why is this important in the light of transparency?
If we can monitor what our body, with precision, consumes of sugar, pesticides, non-organic etc, it will have a reverse effect. When Millennials adopt health apps, that will make them much more interested in knowing the source of their food. With a never growing population of consumers with food allergies, they are demanding a clear information about reliable information. And with the growing interest in sustainable, organic, and local food, there is a pressure from consumers that value eating organic and/or sustainable, on the industry, to ensure that it really is organic, or sustainable.
“If everything is known, if it is known what is inside a product and its health effect on the body, that will really be a big change in the industry as we know it” – Nard Clabbers, Senior Business Developer at TNO
One of the companies trying to deliver precise transparent meal nutritional content is AVA. AVA uses artificial intelligence to allow users to take a photo, with their smartphone, of their meal to get instant information about the meal´s nutritional content. This is just one example, with other tech companies and startups applying blockchain, machine learning (ML), big data, argumented reality (AR) and virtual reality (VR).
Next week, you can read more about AVA and the tech companies and startups that are paving the way for more transparency of the food we eat. It might not be the companies business models, but it will be great side-effect with the focus on personal nutrition.
Book: Our Food Our Future – Eat better, waste less, share more; (2017) Alan Watkins & Matt Simister.